The ever-evolving gateway to Miyajima …”HIRODEN etto”
A complex that brings together Miyajima’s gourmet food and souvenirs.
Miyajimaguchi, where the ferry terminal to Miyajima is located, has seen a succession of new spots open in recent years, and is attracting attention as a trendy area.

A facility where you can enjoy local gourmet food and shopping from Hiroshima and other parts of the Setouchi region. The first floor is a shop and eat-in area, and the second floor has gourmet restaurants where you can relax. It’s conveniently located next to the ferry terminal to Miyajima.
3 popular shops
①Shimagokoro SETODA(島ごころSETODA)

A lemon confectionery shop with its main store in Setoda Town(瀬戸田町), a lemon-producing region.
A lineup of sweets made with lemons from Setoda.
10:00~18:00
- Tab 1
- Tab 2

Standard product: Setoda Lemon Cake 270 yen each

Takeout menu: Whole Lemon Squash, 500 yen
②Chinchikurin(ちんちくりん)

Enjoy okonomiyaki with a spectacular view of Miyajima and the Seto Inland Sea!
If you time it right, you might even see a rainbow.
The 13m-long counter iron plate, the longest in Japan, is a sight to behold.
Chinchikurin original goods are also available for purchase, making them perfect souvenirs from your trip to Miyajima.
11:00~19:00
- Tab 1
- Tab 2

Oyster Festival Okonomiyaki, 2,030 yen
4 oysters and green onions

Chinchikurin Yaki 1,350 yen
With squid tempura and shiso leaves
③Ryokou no Tomo Honpo(旅行の友本舗)

“Ryoko no Tomo Honpo” is a long-established food manufacturer that is a pioneer of furikake culture. Furikake is a Japanese seasoning that is sprinkled on rice to add flavor and texture.
10:00~18:00

“Maku Furikake®” rice balls from 270 yen each
“Maku Furikake®” is a sheet made from ingredients that took more than 20 years to develop.
It’s a flavored sheet, so you can easily make delicious rice balls by simply wrapping it around white rice.