What is Saijo Sake Brewery Street?
Saijo Sake Brewery Street (西条酒蔵通り) is one of Japan’s most famous sake brewery districts, located in Higashihiroshima City(東広島市), Hiroshima Prefecture. This area is lined with numerous historic sake breweries, offering visitors a chance to experience the traditional world of sake-making. The picturesque street is adorned with red brick chimneys and white-walled storehouses, evoking a sense of old Japan.
During the sake brewing season, the slightly sweet aroma of sake wafts through the air, adding to the charm of the area. This destination is highly recommended not only for sake enthusiasts but also for first-time visitors, including international tourists.
Highlights
Historic Breweries
The greatest attraction of Saijo Sake Brewery Street is its traditional breweries. Around JR Saijo Station (JR西条駅), seven breweries are still actively producing sake. Each brewery boasts a unique history, with renowned names like Kamoizumi Sake Brewery (賀茂泉酒造), Kamotsuru Sake Brewery (賀茂鶴酒造), and Shirabotan Sake Brewery (白牡丹酒造).
Red Brick Chimneys
The iconic red brick chimneys, a symbol of Saijo, were once used to produce the steam needed for sake brewing. These chimneys, combined with white-walled buildings, create a beautiful and timeless landscape.
Sake Brewing Museums
Some breweries house museums where visitors can learn about sake brewing history and tools. For instance, the museum at Kamoizumi Sake Brewery (賀茂泉酒造) offers a fascinating look into the art and history of sake production.


Experiencing Japanese Culture
Sake Tasting
Many breweries offer tasting sessions, allowing visitors to sample various types of sake and discover their favorite flavors. Saijo’s sake is known for its refined taste, thanks to the high-quality rice and water used. Visitors can also enjoy tasting the brewing water itself.
Sake Brewing Workshops
Sake brewing workshops, which require advance reservations, let participants experience processes like steaming rice and making koji mold. Even beginners can participate with confidence, as knowledgeable staff provide detailed guidance.
Pairing with Japanese Cuisine
Nearby restaurants offer dishes that pair beautifully with local sake, including fresh oysters and seafood from the Seto Inland Sea (瀬戸内海). Some breweries have converted their facilities into cafes and restaurants, serving sweets and dishes made with sake and brewing water.
Enjoyable Activities
Local Festivals
The annual “Sake Festival” in October is a major event where breweries gather to offer tastings and limited-edition products. It typically takes place on the second Saturday and Sunday of October and features traditional performances and local gourmet food stalls.
Shopping
Shops around Sake Brewery Street sell sake-related products and souvenirs. Limited-edition bottles and sake cups are especially popular with tourists.
Frequently Asked Questions and Tips
Q: Do I need a reservation to visit Saijo Sake Brewery Street?
A: While many breweries are open for casual visits, certain experiences, such as sake brewing workshops and guided tours, require advance reservations. Check the official website for details and book ahead if needed.
Q: Is it better to visit during the Sake Festival?
A: The Sake Festival offers a lively and vibrant atmosphere, attracting many visitors. If you enjoy bustling crowds and festive events, this is an ideal time. However, for a quieter experience, consider visiting on weekdays outside the festival period.
Essential Information
Access
- By Train: Saijo Sake Brewery Street is about a 10-minute walk from JR Saijo Station (JR西条駅). It takes around 30 minutes from Hiroshima Station via the JR Sanyo Line.
- By Car: About 15 minutes from the Sanyo Expressway Saijo Interchange (山陽自動車道西条IC).
- On Foot: Clear signposts from the station make it easy for first-time visitors to navigate.
Fees and Hours
- Most brewery tours are free, though some charge a fee.
- Hours vary by brewery, but most are open from 10:00 AM to 5:00 PM. Special hours may apply during the Sake Festival.
Official Website
Saijo Sake Brewery Street official website
Conclusion
Saijo Sake Brewery Street (西条酒蔵通り) is a captivating destination where you can explore the history and culture of sake, immerse yourself in local scenery, and savor unique culinary experiences.